Developer Intent Funnel

Developer Intent Funnel — SigNoz

GitHub → Docs → Deploy → Usage → Commercial Trigger, last 30 days
Live Updated 6m ago
GitHub → Docs
12.4%
↑ 1.8pp vs last mo
Time to First Signal
61 min
↑ 14 min (worse)
Deploy → Retained (D30)
38%
↑ 3pp vs last mo
Migration-Intent Accounts
47
↑ 9 vs last mo
Trigger → Opportunity
22%
→ flat vs last mo

Funnel — volume & stage conversion

bar height = relative account volume, not absolute scale
1 · Awareness
8,240
GitHub stars + fork activity + scaling/security docs visits
12.4%
2 · Acquisition
1,021
docs_page_path_depth, copy_code_sample, clone events
31%
3 · Activation
317
setup_success — docker compose up, first telemetry ping
38%
4 · Retention
120
D7/D30 active signals, project-level adoption
39%
5 · Commercial Trigger
47
retention limit hit, SSO/RBAC request, migration search

Stage detail — this week

every volume metric paired with a quality metric
Awareness stage 1
GitHub stars (7d)+412
High-intent docs views1,860
— of which scaling/RBAC pages22%
Hiring-trend accounts flagged14
Activation stage 3
setup_started events890
setup_success events317
Median time to first signal61 min
Benchmark (infra tools)45–90 min
Commercial Trigger stage 5
Retention-limit hits19
SSO / RBAC requests11
"vs Datadog" doc searches17
PR push / migration signal9

Alerts

fires when a stage crosses its own historical baseline
critical
Time to First Signal up 14 min week-over-week Docker quickstart doc edited 6 days ago — likely regression, not demand shift
watch
Activation → Retention conversion flat for 3 weeks at 38% Candidate for the "1–2 stages to improve" experiment — see Q4
info
9 accounts fired a migration-intent signal this week Auto-routed to Slack #signals-hot for same-day outreach
Layout adapted from Leah Tharin's Product-Led Growth Dashboard (Amplitude template) — segment by ICP, track the chain of evidence from first signal to paid conversion. Metric definitions and event names (setup_started / setup_success) sourced from Hackmamba's developer marketing metrics guide; TTFS benchmark for infra/deployment tools from the same source.